Art Through The Lens Of War

Performing artists who desire to make a living from their original creations, will inevitably interact with the market. In this respect, art becomes a business and business is often compared to war. It is no wonder that many business schools recommend Sun Tzu’s classic “The Art of War”. The principles are very similar. The following will illustrate.

General Wesley Clark was recently interviewed by CNN, at which time he said the following:

“So, in the case of Syria, we must ask, first, what are the U.S. national interests at stake? What is our objective? Then, how would the use of force attain that objective? How much force, how applied, at what cost? What is the end state we seek? What basis in international law is there for action? Which allies will help us? And, when all is said and done, have we actually achieved what we set out to do, and at a cost and risk proportionate to U.S. interests?”

General Wesley Clark

Now if we reword this a bit, keeping the larger structure of what he is saying and think in terms of entrepreneurship, we get the following:

So, in the case of Art Entrepreneurship, we must ask, first, what is our risk? What is our objective? Then, how would our use of energy attain that objective? How much time, how applied, at what cost? What is the end state we seek? What basis in law is there for structuring? What allies will help us? And, when all is said and done, have we actually achieved what we set out to do, and at a cost and risk proportionate to our interests?

Revised by Jim Hart
The Hart Technique

Note: This message does not support or advocate war.

Jim Hart is the founder of The International Theatre Academy Norway.

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